Philosophy

We believe planning often includes an in-depth evaluation of the strengths and weaknesses of the case for fund raising, the leadership, and the financial potential of donors.

We believe that a fund-raising campaign is a people-oriented process. People give to people. Appropriate cultivation and "friend-raising" activities are essential pre-requisites to both the recruitment of effective leadership and the request for funds.

We believe successful fund raising is a sales dynamic. People give because they are asked. Success requires the effective marketing of an institution's mission and services, educating its constituents and motivating its leadership to compete for a donor's attention and financial support.

We believe fund-raising goals should not only be obtainable, but generously oversubscribed. A successful campaign is the key to an institution's future growth. We believe fund raising is a psychology and systematic exercise. Case image and goodwill provide the major motivation for giving. A systematic plan and professional staffing will determine how much money is raised.

We believe a fund-raising campaign should be a positive and dignified experience. It should improve the image and reputation of an institution and offer an opportunity for people to see the merits of a project and volunteers to participate as campaign leaders and donors without pressure.

We believe in professional responsibility for all aspects of a fund-raising campaign. This includes preparing the case statement, recruiting and instructing leadership, researching and soliciting potential donors, conducting meetings, and designing a post-campaign development program.