Key Elements
- 7,000 campaign volunteers
- Extensive orientation and training program
- Customization of plan and material for a global audience
- High percent of funds raised in cash (90% in first campaign and 77% in the second)
The Challenge
Lions Clubs International is an international service club organization with 1.4 million members across 46,000 clubs. To harness the power of the network and collectively answer the call to serve communities across the world, Lions Clubs International Foundation and CCS have worked together for decades to raise funds across a diverse and growing membership base.
The Solution
In the early 1990s, CCS assisted Lions Clubs International with raising the funds to establish the SightFirst program. Campaign SightFirst had a goal of $130 million and raised $146 million for blindness treatment and prevention programs. A decade later, CCS conducted an international feasibility study using focus groups, electronic surveys, and individual interviews prior to launching Campaign SightFirst II. This campaign, with a goal of $150 million, raised more than $200 million worldwide to continue to fund the SightFirst program.
The Impact
The devoted and highly professional efforts of CCS in collaboration with Lions’ staff and volunteers have allowed our foundation to achieve unprecedented success. This collaboration has ensured that millions of people around the world will be given the miracle of sight.
Peter Lynch, former Executive Administrator, Lions Clubs International
More Case Studies
Catholic Charities of Buffalo
Northeast U.S.
CCS Fundraising helped Catholic Charities of Buffalo reinvigorate their 2022 Appeal and inspire increased donor involvement by launching a Major Gifts Program. As a result, they met their goal for the first time since 2018, grew targeted major gifts, and built fundraising resiliency.
Ronald McDonald House Inland Empire
Western U.S.
Located in California, The House needed to expand its capacity to meet an ever-increasing demand for services, which involved providing housing for families with critically-ill children. CCS partnered with the House to help raise $12 million to more than double capacity.
MusiCares Foundation
Western U.S.
MusiCares Foundation partnered with CCS to launch the organization’s first-ever campaign to raise $10 million for an endowment to better support the organization’s existing services.
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