CCS worked with the National Urban League on a campaign aimed at strengthening and diversifying Affiliate funding streams, which now allows them to continue to carry out vital programs in urban communities across America.

National Urban League

Based in: New York, NY, Northeast U.S., United States

Sector: Advocacy, Human Services

Key Elements

  • The National Urban League (NUL) needed to prepare its Affiliates with the tools needed to implement fundraising best practices at the local level.
  • CCS partnered with NUL to design a customized coaching and support program that increased private year-over-year fundraising results by 46% in participating Affiliates.

The Challenge

The National Urban League is a human service organization dedicated to economic empowerment in order to elevate the standard of living in underserved urban communities. It supports the efforts of its 92 local Affiliates in 36 states and the District of Columbia. In order to create a sustainable movement, the National Urban League recognized the need for Affiliates to increase and diversify their funding base and focus on pursuing philanthropic dollars from private sources such as individuals, corporations, and foundations. This would allow them to continue to carry out vital programs in urban communities across America.

The Solution

CCS partnered with the National Urban League to design Project Rock, aimed at strengthening and diversifying Affiliate funding streams and increasing private funding. Initially piloted with a select number of Affiliates who received intensive coaching and support, the program later created the following permanent assets available to all Affiliates:

The Impact

Project Rock helped increase the dollars raised in fundraising efforts at National Urban League Affiliates. Affiliates participating in the intensive pilot phase saw private year-over-year fundraising results increase by 46 percent.

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