New York, NY — U.S. charitable giving reached $592.5 billion in 2024, a historic level in current dollars. CCS Fundraising’s 2025 Philanthropic Landscape report examines what drove this growth and provides insight for nonprofit leaders planning for the year ahead.
The report combines Giving USA data with CCS research, client insights, and frontline expertise to give a clear picture of giving trends, donor behavior, and sector dynamics, along with actionable guidance for fundraisers and nonprofit executives.
“Record generosity is only part of the story,” said Eric Javier, Principal and Managing Partner at CCS Fundraising and Executive Sponsor of the report. “The philanthropic landscape is changing fast. Nonprofits must strengthen trust with emerging generations, harness new tools and technology like AI responsibly, and invest in the leadership and talent that will sustain their missions for the long term.”
Highlights from the Report
- Giving climbs to new heights: Total contributions in 2024 reached $592.5 billion
- Individual donors on the rise: Gifts grew 8.2%, representing two-thirds of all contributions
- Mega-donors making waves: Top 50 donors gave $16.2 billion, up 32% from 2023
- Foundations holding steady: Giving topped $100 billion for the third straight year
- Corporate giving hits record levels: Donations grew 9.1% in current dollars
- Sector growth across the board: All nine philanthropic sectors gained in current dollars
- Gen Z faith-based giving surge: Religious donations up 133%
- Crypto donations surpass $1B: 70% of top charities now accept cryptocurrency
- Mobile giving dominates younger donors: Especially Millennials and Gen Z
- Mid-level donors punch above their weight: Small share of donors generating a large share of revenue
A Strategic Resource for Sector Leaders
The 2025 Philanthropic Landscape examines Individual Giving, High-Net-Worth Giving, Foundation Giving, Corporate Giving, and Sector Giving.
Special chapters explore:
- Artificial Intelligence & the Future of Fundraising: How nonprofits are testing predictive and generative tools
- People Power in Nonprofits: Workforce trends, leadership transitions, and strategies to retain talent
- Building Tomorrow’s Donor Base: Engaging emerging generations and strengthening long-term trust
New this year, an International Giving overview and Generational Lens highlight donor behavior across age cohorts. The Emerging Realities section provides a sector-by-sector snapshot of policy shifts, funding developments, legal updates, and cultural trends shaping 2025’s philanthropic environment—highlighting a particularly fast-moving period for the sector.
Client case studies and CCS consultant perspectives add insight on donor-advised funds, mid-level donor engagement, leadership transitions, workforce resilience, and more.
“This report is not just about what happened last year. It’s about what is happening now,” Javier said. “We have paired the data with current developments and expert insight and tactical steps to help organizations think strategically and stay informed.”
To explore the full report, visit www.ccsfundraising.com.
About CCS Fundraising
CCS Fundraising is a strategic consulting firm that has partnered with nonprofits for transformational change for nearly 80 years. CCS provides services including campaign management, strategic planning, data analytics, gift planning, systems and change management, and major gift strategy.
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