Our survey results provide a snapshot of how responding organizations are persevering amid challenges, evolving their fundraising tactics, and planning for 2021 and beyond.
- 54% of respondents said that they believe their fundraising from annual appeals will increase in 2021
- 64% of respondents who conducted virtual major gift solicitations amid the pandemic reported that their virtual solicitations were either as successful or more successful than typical in-person solicitations
- 36% of respondents reported that their organization anticipates adding fundraising staff in 2021
To explore data from 1,000+ respondents across nonprofit sectors, check out our main fourth-edition report.
If you have any questions about this survey or about CCS in general, please contact firstname.lastname@example.org.
Learn how to measure affiliation through RFM analysis in this presentation by CCS Fundraising’s Data Analytics team and Hagerstown Community College’s Senior Director of College Advancement Dr. Ashley Whaley.
Did you know that 31% of annual giving occurs in December, with 12% taking place in the last three days of the year? Does your non-profit organisation have a strong year-end strategy to take advantage of these powerful trends? Read our five steps to maximise the success of your year-end fundraising appeal.