Our survey results provide a snapshot of how responding organizations are persevering amid challenges, evolving their fundraising tactics, and planning for 2021 and beyond.
KEY FINDINGS
- 45% of respondents think their fundraising from major gifts and annual appeals will increase in 2021
- 77% of respondents who conducted virtual major gift solicitations amid the pandemic said they were either as successful or more successful than typical in-person solicitations
- 50% of respondents reported that their organization took steps to become a more diverse, equitable, and/or inclusive workplace in response to society’s renewed focus on racial equity and social justice
To explore data from 1,000+ respondents across nonprofit sectors, check out our main fourth-edition report.
If you have any questions about this survey or about CCS in general, please contact marketing@ccsfundraising.com.
More Insights
Nonprofit Communications Strategy: A Generational Guide
Leverage the latest research on donor communication preferences to support your personalized nonprofit communications strategy.
How to Strengthen Your Donor Portfolio With Data Analytics
Learn how to effectively analyze, refine, and refresh your donor portfolio to secure long-term fundraising success.