Our survey results provide a snapshot of how responding organizations are persevering amid challenges, evolving their fundraising tactics, and planning for 2021 and beyond.
KEY FINDINGS
- 45% of respondents think their fundraising from major gifts and annual appeals will increase in 2021
- 77% of respondents who conducted virtual major gift solicitations amid the pandemic said they were either as successful or more successful than typical in-person solicitations
- 50% of respondents reported that their organization took steps to become a more diverse, equitable, and/or inclusive workplace in response to society’s renewed focus on racial equity and social justice
To explore data from 1,000+ respondents across nonprofit sectors, check out our main fourth-edition report.
If you have any questions about this survey or about CCS in general, please contact marketing@ccsfundraising.com.
More Insights
RFM and Wealth Screening for Major Gift Strategy
Learn how to perform an RFM analysis, the simplest tool to start narrowing your prospect list to your most impactful donors. This article contains background information and a video to lead you step-by-step into meaningful engagement.
Perspectives on Philanthropy: Giving USA 2022 Release Webinar
CCS Fundraising is proud to partner with the Indiana University Lilly Family School of Philanthropy on this webinar marking the June 21 release of Giving USA 2022: The Annual Report on Philanthropy.
