We are pleased to present the first edition of Perspectives on Healthcare Fundraising, a magazine for executives, development officers, and anyone navigating the current healthcare philanthropic terrain.
In this publication, our experts from the field report on pressing high-level challenges facing healthcare organizations today. These pieces will provide practical tools and actionable solutions to help bolster development programs of any size.
Within the magazine, you will find an infographic detailing the healthcare giving landscape, an accompanying analysis, case studies from some of our partner institutions, and the following articles:
Grateful patient programs allow development teams to build a pipeline of patients and patient families that feel connected to your institution’s goals and aspirations, and give fundraisers an opportunity to structure processes around engagement.
If someone has taken the time to attend your event, it means they have some interest in your institution’s mission. A strategic approach can help turn your event from simply fundraising to creating new major gift potential.
The future of healthcare philanthropy will be built on a foundation of data-driven insights. Organizations able to aggregate and analyze their information will emerge as the thought leaders of the sector.
With planning, your organization can mitigate the post-campaign drop in revenue by utilizing alternative fundraising designs.
In today’s evolving market with a desire for greater accountability, the need for ever-growing levels of support, and an increased competition for donor attention, a healthcare institution’s use of metrics is the key to increasing success.