CCS’s Data Analytics services help nonprofits unlock the drivers of fundraising growth.

With CCS, your organization doesn’t have to choose between technical data expertise and in-the-field fundraising experience—our collaborative, team-based approach means you get both. Our in-house fundraising data analysts work side-by-side with project teams to ensure that our clients can activate the results of our analysis and achieve sustainable fundraising growth.

Our fundraising data analytics solutions can help organizations in areas like:

Prospect Identification

Common Questions:

  • Who are unassigned constituents in my CRM that have the potential to become major donors?
  • How can I optimize my major gift officers’ portfolios?
  • How should I be segmenting my donor database to conduct better outreach?

How CCS Analytics can help:

  • Predictive Modeling – producing and applying custom algorithms to identify which prospects are most likely to become major donors in the future
  • RFM Analysis – segmenting and prioritizing donors based on donation, membership, and/or event history

Goal Setting

Common Questions:

  • How much money can we raise in our upcoming capital campaign?
  • How likely is it that we reach our annual appeal fundraising goal next year?

How CCS Analytics can help:

  • Scenario Generation – understanding fundraising potential in an array of hypothetical situations
  • Monte Carlo Simulation – leveraging a probability simulation to reduce the uncertainty in campaign goal setting

fundraising performance

Common Questions:

  • How is our fundraising department performing, and where can we do better?
  • How is my organization performing compared to similar institutions?

How CCS Analytics can help: 

  • Trend Analysis – deep analysis of historical fundraising data to understand trends and opportunities
  • Major Gift Trajectory – finding patterns in the paths your major donors took to becoming top supporters
  • Benchmarking – contextualizing your organization’s fundraising by comparing it to peer and aspirational peer institutions


CCS’s in-house data analytics team can create bespoke analytics projects based on your organization’s unique needs. Contact our team to learn more about how CCS creates customized solutions for our nonprofit partners.

CCS exceeded all of our expectations and definitely did not disappoint. We attribute much of our success to working with them. They helped us to develop and train a “dream team” of community leaders to guide our campaign and gave structure to our campaign timeline. The data analytics they offered really boosted our results and provided us the guidance we needed to be perpetual fundraisers, post-campaign. I would absolutely recommend CCS to any organization looking for support, no matter the fundraising project!

Dr. ashley whaley, senior director of college advancement, hagerstown community college

Interested in learning more?

Our team members look forward to hearing from you!

Data Analytics Resources


DEI in Advancement Services: Q&A With CCS’s Felecia McCree and Vered Siegel

February 9, 2024

Learn why and how DEI principles should be integrated in advancement services through our conversation with CCS Fundraising’s own Vered Siegel, Senior Director, and Felecia McCree, Senior Director, Systems.


How to Measure Affiliation with RFM Scores and Wealth Screening

November 30, 2023

Learn how to measure affiliation through RFM analysis in this presentation by CCS Fundraising’s Data Analytics team and Hagerstown Community College’s Senior Director of College Advancement Dr. Ashley Whaley.