Key Elements
- The campaign rallied the community and compelled an outpouring of support, including a $1.5 million gift.
- More than 200 current donors made their largest gift ever to the foundation.
Services Provided
The Challenge
Kettering Health wished to expand its cancer services beyond the Medical Center through a stand-alone Cancer Center that would offer full service, hospital-based, patient-centered cancer care for the mind, body, and spirit. Making this $53 million facility a reality required $10 million in community investment.
The Solution
CCS partnered with Kettering to develop the best course of action and messaging to ensure community support for the potentially life-saving Cancer Center. CCS provided leadership support to volunteers and crafted compelling campaign materials, articulating the potential impact of the Cancer Center to the community.
The Impact
As a result of this successful campaign, the new Cancer Center opened and offers complete care to patients in a caring environment, with dedicated patient-centric services and specialized treatments to fight cancer.
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