Sidwell Friends School, a PK–12, co-educational Quaker day school founded in 1883, engaged CCS to spur campaign activity. With CCS’s help, the School was able to publicly launch their largest campaign and reach $120M on their $152M goal with two years remaining in the Campaign.

A picture of primary school students from Sidwell Friends School holding up picture frames for their Together We Shine fundraising campaign.

Based in: Washington, DC, Mid-Atlantic and Southeast U.S., United States

Sector: Primary and Secondary Education

Reach: Local

Key Elements

  • CCS helped Sidwell Friends School spur their Campaign by realigning their prospect pipeline, developing a gift request activity strategy, and providing support and training to their Advancement team.
  • CCS’s partnership with the Communications team and external messaging and branding vendors prepared Sidwell Friends for a successful public phase of the Campaign.
  • The School secured over $51,000,000 in philanthropic support in two years of partnership with CCS, bringing them to $120,000,000 of their $152,000,000 goal with two years remaining in their active Campaign.

Sidwell Friends School received strategic counsel at a pivotal moment in the Campaign’s timeline. With an increased focus on solicitation activity and discipline to achieve specific benchmarks, we were able to accelerate our progress and build significant momentum to celebrate nearly 80% at the launch of the public phase. We are grateful for CCS’s partnership and guidance.

Tara Arras, Assistant Head of School for Advancement, Sidwell Friends School

THE CHALLENGE

Sidwell Friends School needed to jumpstart activity for their Campaign in a post-2020 COVID climate. The Campaign had already been in the quiet phase of activity for six years but had not yet crossed the 50% benchmark in funds raised.

THE SOLUTION

To gain the momentum needed to succeed, CCS helped Sidwell Friends School realign their prospect pipeline through data analytics and prospecting sessions with key stakeholders. CCS developed gift request strategies for leadership level prospects and recruited and retained Campaign volunteers. CCS also supported Sidwell Friends’ new Assistant Head of School for Advancement in her onboarding and transition.

Partnering with the School’s Communications team and external messaging and branding vendors, CCS helped Sidwell Friends prepare a successful public phase of the Campaign.

THE impact

Sidwell Friends’ Together We Shine campaign launched publicly at Homecoming 2022 (October ’22) which was a true testament to the success of this project. After seven years in the quiet phase of activity, Sidwell Friends’ leadership remained committed to elevating activity and secured over $51,000,000 in philanthropic support in two years of partnership with CCS, bringing them to $120,000,000 of their $152,000,000 goal with two years remaining in their active Campaign.

Featured Team Member

The Together We Shine Campaign for Sidwell Friends School was a once in a lifetime opportunity to solidify the future for the School. As the first phase of their Campus unification, this Campaign has been Sidwell Friends’ opportunity to welcome a wider community, reimagine the future of learning, and ethically engage with the world. We are proud to be a partner in this very important work leaving lasting change for students, alumni, parents, and the community.

Jennifer Devon, Vice President, CCS Fundraising

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