Amid pandemic challenges, nearly 90 percent of affluent households gave to charities in 2020, comparable to past years. At the same time, the study found notable shifts in the way donors give across different generations. This represents significant implications for philanthropists and the nonprofit sector going forward.
During this virtual panel discussion, we examine the study’s key findings on the giving patterns and priorities of High Net Worth Individuals (HNWIs) and what this means for nonprofits. Learn practical insights on major gift fundraising, how to accelerate a relationship with a HNWI, and the keys to positioning an extraordinary gift.
PRESENTED BY
Dr. Una Osili
Associate Dean for Research and International Programs; Dean’s Fellow, Mays Family Institute on Diverse Philanthropy
IU Lilly Family School of PhilanthropySarah Krasin
Managing Director
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The Power of a Pledge: Turn Annual Support into Major Gifts
Pledges can help donors deepen their ownership of an organization’s success, consolidate and define their giving commitment, and elevate recognition for their long-term generosity. Organizations benefit from pledges through more reliable income, donors that are more invested in the mission, and a larger major gift program. In this article, learn how to maximize a donor’s philanthropic potential through pledges with eight easy steps and a successful case study.
CCS Philanthropy Pulse
The 2024 CCS Philanthropy Pulse report serves as a guide for fundraisers, offering insights into the modern strategies nonprofits employ for development and highlighting avenues for fundraising success.
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