Our survey results provide a snapshot of how responding organizations are persevering amid challenges, evolving their fundraising tactics, and planning for 2021 and beyond.
KEY FINDINGS
- 21% of respondents reported an increase in fundraising due to the COVID-19 pandemic in 2020
- More than a third of respondents said they expect an increase in fundraising in 2021 from major gifts, annual appeals, and direct marketing
- Though only 39% of respondents reported conducting a virtual major gift solicitation during the pandemic, 74% of those who conducted virtual requests said they were as successful or more successful than typical in-person solicitations
To explore data from 1,000+ respondents across nonprofit sectors, check out our main fourth-edition report.
If you have any questions about this survey or about CCS in general, please contact marketing@ccsfundraising.com.
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