Our survey results provide a snapshot of how responding organizations are persevering amid challenges, evolving their fundraising tactics, and planning for 2021 and beyond.
KEY FINDINGS
- 21% of respondents reported an increase in fundraising due to the COVID-19 pandemic in 2020
- More than a third of respondents said they expect an increase in fundraising in 2021 from major gifts, annual appeals, and direct marketing
- Though only 39% of respondents reported conducting a virtual major gift solicitation during the pandemic, 74% of those who conducted virtual requests said they were as successful or more successful than typical in-person solicitations
To explore data from 1,000+ respondents across nonprofit sectors, check out our main fourth-edition report.
If you have any questions about this survey or about CCS in general, please contact marketing@ccsfundraising.com.
More Insights
How to Measure Affiliation with RFM Scores and Wealth Screening
Learn how to measure affiliation through RFM analysis in this presentation by CCS Fundraising’s Data Analytics team and Hagerstown Community College’s Senior Director of College Advancement Dr. Ashley Whaley.
5 Steps to Maximize Your Year-End Fundraising Appeal
Did you know that 31% of annual giving occurs in December, with 12% taking place in the last three days of the year? Does your non-profit organisation have a strong year-end strategy to take advantage of these powerful trends? Read our five steps to maximise the success of your year-end fundraising appeal.
