Key Elements
- 7,000 campaign volunteers
- Extensive orientation and training program
- Customization of plan and material for a global audience
- A high percent of funds raised in cash (90% in the first campaign and 77% in the second)
The Challenge
Lions Clubs International is an international service club organization with 1.4 million members across 46,000 clubs. To harness the power of the network and collectively answer the call to serve communities across the world, Lions Clubs International Foundation and CCS Fundraising have worked together for decades to raise funds across a diverse and growing membership base.
The Solution
In the early 1990s, CCS assisted Lions Clubs International with raising the funds to establish the SightFirst program. Campaign SightFirst had a goal of $130 million and raised $146 million for blindness treatment and prevention programs. A decade later, CCS conducted an international feasibility study using focus groups, electronic surveys, and individual interviews prior to launching Campaign SightFirst II. This campaign, with a goal of $150 million, raised more than $200 million worldwide to continue to fund the SightFirst program.
The Impact
The devoted and highly professional efforts of CCS in collaboration with Lions’ staff and volunteers have allowed our foundation to achieve unprecedented success. This collaboration has ensured that millions of people around the world will be given the miracle of sight.
Peter Lynch, former Executive Administrator, Lions Clubs International
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