Measure affiliation with a Recency, Frequency, Monetary (RFM) score in seconds. In this webinar tutorial, CCS Fundraising Data Analytics Team members Jess and Jacob go through the step-by-step process of using a traditional RFM score to find prospects who have demonstrated a meaningful affinity. Learn how to overlay these scores with an RFM+ approach which beyond the standard philanthropic indicators to measure additional types of engagement and affinity, such as event attendance and membership data. You will discover how to use wealth screening results to identify prospects with a strong capacity that are giving to similar organizations. Senior Director of College Advancement Dr. Ashley Whaley demonstrates the impact that RFM scores and wealth screening had on Hagerstown Community College‘s fundraising campaign.
Learn why and how DEI principles should be integrated in advancement services through our conversation with CCS Fundraising’s own Vered Siegel, Senior Director, and Felecia McCree, Senior Director, Systems.
As access to AI-driven software increases, our guiding questions for AI implementation will help your organization decide whether and how to use artificial intelligence.