The economy’s impact on philanthropy is one of the most pressing topics for nonprofit leaders today. Plan your organization’s fundraising with confidence by with this on-demand video.

In this CCS Fundraising webinar, we preview findings from the upcoming Philanthropy Outlook 2024-2025 report, researched and written by the IU Lilly Family School of Philanthropy. Together with our esteemed industry panelists in finance, nonprofit fundraising, and philanthropy, we explore the realities of today’s philanthropic and economic outlook and how Americans continue giving generously.


Dr. Michael Lomax

Dr. Michael Lomax

Chief Executive Officer

United Negro College Fund
Chris Hyzy

Chris Hyzy

Chief Investment Officer

Bank of America
Jeff Erdmann

Jeff Erdmann

Managing Director and Private Wealth Advisor

Merrill Lynch
Dr. Anna Pruitt

Dr. Anna Pruitt

Managing Editor, Giving USA

IU Lilly Family School of Philanthropy
Sarah Krasin

Sarah Krasin

Managing Director

Frequently Asked Questions (FAQs)

Do growth projections in The Philanthropy Outlook 2024 and 2025 account for inflation?

Yes, growth projection values in the report are all in real or inflation-adjusted terms.

Does the Foundation growth projected in the report include Donor Advised Funds (DAFs) and private family foundations?

Giving from private family foundations is included under giving from foundations in The Philanthropy Outlook 2024 and 2025. DAF giving, however, is included under individual giving.

Does the report consider the upcoming US presidential election?

The report does not include the 2024 US presidential election as a factor in its projections, as presidential elections have historically not significantly affected charitable giving in aggregate. Learn more about trends in giving around presidential elections in CCS’s article “Charitable Giving During Presidential Elections.”

Does the report consider increasingly concentrated wealth in the US?

The Philanthropy Outlook 2024 and 2025 accounts for all giving, including outlier giving from high net-worth individuals, and focuses on aggregates, not averages. While we know that concentrated wealth greatly affects giving, exactly how is unclear.

Is an increase in donors the biggest factor in the projected growth in household giving, or are large gifts the biggest factor?

The Philanthropy Outlook 2024 and 2025 does not consider the number of donors and individual gift amounts and only projects aggregate growth rates. However, the number of donors to nonprofits has trended down over time, so it is unlikely to be a growth driver in 2024 and 2025 giving.

Does the report’s projected Household growth account for generational wealth transfers?

The model used to forecast estate growth in The Philanthropy Outlook 2024 and 2025 does not have a variable that directly measures the impact of generational wealth transfers. However, historical trends in the report will likely capture the impact of a Great Wealth Transfer when it occurs. If they cannot capture impact in the short term, the model (which the IU Lilly Family School of Philanthropy optimizes each year based on predictive value) may contain a death rate or similar variable in future report editions.

Does the report include household/individual projections by sector?

It does not. The aggregate amount of donations received by each nonprofit sector tends to be more variable year-over-year, affected by complex factors, and is more challenging to project accurately.

Does the report differentiate individual giving by donors who itemize and donors who don’t, or high-net-worth individuals?

The Philanthropy Outlook 2024 and 2025 does not differentiate between itemized and non-itemized individual giving. However, it bases its individual giving data on the 2023 Giving USA report, which does differentiate itemized and non-itemized individual giving. Additionally, The Philanthropy Outlook 2024 and 2025 report model does include the number of itemizers as a variable but does not project the amount of giving that will come from households of specific demographics or wealth levels.

Does the report’s projected corporate growth consider the negative impact of climate change?

The report only considers climate change’s negative impact implicitly through historical data and recent trends.

What are the current giving trends in the US?

CCS’s 2023 Philanthropic Landscape report compiles and analyzes the most recent data on giving from across industry sources. We recommend viewing it along with the CCS 2024 Philanthropy Pulse report for the latest data on nonprofit fundraising trends.

Is giving in the US down overall for 2022 and 2023?

Giving total adjustments are usually made based on inflation activity and the availability of additional giving data. While giving in 2022 has initially been reported to total $499.33 billion — a decline of $17.32 billion from 2021’s record-setting giving — comparing 2022’s initially-reported giving total to 2021’s pre-adjusted, initially-reported giving total of $484 billion suggests that charitable giving actually increased by 3%. Giving USA will share 2023’s total giving in the summer of 2024.

Why does the report project giving in 2025 to double giving in 2024?

The Indiana University Lilly Family School of Philanthropy finds that many economic indicators for estate giving lag a year behind. With consumer sentiment and net worth projected to grow even more in 2024 than in 2023, estate growth rates in 2025 will grow even more than in 2024.

Were any projections made for philanthropy in 2022 or 2023? If so, how accurate were the projections?

As The Philanthropy Outlook 2024 and 2025 report is the first of its kind, CCS Fundraising and the Indiana University Lilly Family School of Philanthropy did not make any projections for previous years. However, the methodology in the Philanthropy Outlook 2024 and 2025 has been rigorously tested. Additionally, CCS will release a 2nd edition of the report in 2027.

Given the growth rate of foundations, what will be the top three areas of giving from foundations in 2024 and 2025?

While top areas of giving from foundations are not a component of The Philanthropy Outlook 2024 and 2025 report, the Indiana University Lilly Family School of Philanthropy does not anticipate foundation grant-making to diverge too significantly in the short term compared to the recent past. Eventually, giving from foundations may shift more significantly, but probably not in the next two years.

Will nonprofits benefit from the Great Wealth Transfer if it occurs as the philanthropic sector anticipates?

It is unclear where money from the Boomers will go as they transfer it to the younger generations. Often, donors give large bequests to foundations or other grantmaking institutions, so nonprofits may not immediately benefit from the Great Wealth Transfer but will likely experience a future boon.

How do foundations determine their level of giving?

While each foundation is different, grantmaking from foundations generally follows the market (with a slight lag), as investments often form their asset base. Most foundations grant approximately the required 5% of assets annually, though the amount can be calculated over a three-year rolling investment performance period.

Will consumer prices be impacted by lowering inflation?

At the time of the Philanthropy and Economic Outlook webinar, consumer prices seem to be increasing roughly in pace with other inflation measurements. The consumer price index increased about 3.2% year over year in February 2024, which, while higher than the targeted rate of 2%, was within historical norms. If different inflation indices continue to show large divergences, we may need to revisit trends in consumer prices.

More Insights


The Philanthropy Outlook 2024 and 2025

March 13, 2024

Strengthen your fundraising strategy this year and next with this data-driven publication, revealing predictive insights for the philanthropic sector in the years ahead.


Charitable Giving During Presidential Elections

February 23, 2024

As we approach the 2024 US presidential election, many nonprofit professionals wonder if and how politics will affect this year’s charitable giving landscape. Read on as we examine research that helps us understand the relationship between nonprofit fundraising and political giving.


CCS Philanthropy Pulse

February 15, 2024

The 2024 CCS Philanthropy Pulse report serves as a guide for fundraisers, offering insights into the modern strategies nonprofits employ for development and highlighting avenues for fundraising success.